Privacy Policy
Last Updated: 30 January 2026
1. Introduction
Infinite Consulting (Pty) Ltd ("we", "us", "our") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.infinitecommercial.co.za or engage our services.
This policy complies with the Protection of Personal Information Act, 2013 (POPIA) of South Africa and the General Data Protection Regulation (GDPR) where applicable.
2. Information We Collect
2.1 Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Request a consultation or quote
- Download resources or guides
- Subscribe to our newsletter
- Contact us via email, phone, or contact forms
- Engage our professional services
This information may include:
- Full name and business name
- Email address and phone number
- Business information (industry, size, challenges)
- Financial information (when engaging our services)
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on pages
- Referring website and search terms
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
- Service Delivery: To provide legal, financial, and consulting services you have requested
- Communication: To respond to your inquiries and provide customer support
- Marketing: To send you newsletters, resources, and updates (with your consent)
- Website Improvement: To analyze usage patterns and improve our website functionality
- Legal Compliance: To comply with legal obligations and protect our legal rights
- Business Operations: To maintain records, process payments, and manage client relationships
4. Legal Basis for Processing (POPIA & GDPR)
We process your personal information based on:
- Consent: You have given explicit consent for specific purposes
- Contractual Necessity: Processing is necessary to fulfill our service agreement with you
- Legal Obligation: We are required by law to process certain information
- Legitimate Interests: Processing is necessary for our legitimate business interests, provided your rights are not overridden
5. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information with:
- Service Providers: Third-party vendors who assist with website hosting, email services, and payment processing
- Professional Advisors: Lawyers, accountants, and consultants when necessary for service delivery
- Legal Authorities: When required by law, court order, or to protect our legal rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to you)
All third parties are contractually obligated to protect your information and use it only for specified purposes.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure SSL encryption for data transmission
- Access controls and authentication protocols
- Regular security assessments and updates
- Employee training on data protection
- Secure storage and backup systems
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but strive to use commercially acceptable means to protect your information.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Client files and records are retained in accordance with professional and legal obligations applicable to legal and financial services.
8. Your Rights Under POPIA and GDPR
You have the following rights regarding your personal information:
- Right to Access: Request a copy of the personal information we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal information (subject to legal obligations)
- Right to Restriction: Request limitation of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw consent at any time (without affecting prior lawful processing)
To exercise any of these rights, please contact us at [email protected]
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Track your preferences for targeted content
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
10. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
12. International Data Transfers
Your information may be transferred to and processed in countries other than South Africa. We ensure that appropriate safeguards are in place to protect your information in accordance with POPIA and GDPR requirements.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
15. Complaints and Regulatory Authority
If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa: